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Betula By Birkenstock

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MessagePosté le: Mar 6 Juin - 02:45 (2017)    Sujet du message: Betula By Birkenstock Répondre en citant

“I am really happy that comfort is cool for spring ’14,” said Lucky Editor-in-Chief Eva Chen. She is known to swap her Balenciaga stilettos for the cultish all-black Birkenstock Arizona (purchased at insider favorite Anatomica in Paris) between fashion Fitflops Sale  shows. “I chased someone down the street to find out where she got them,” Chen said. “It was like finding a unicorn.”With a sizable collection of hard-to-come-by Birkenstock versions, the editor recently gravitated toward Teva as well, snapping up a pair of the Birkenstock Shoes  brand’s Mush Universal style in bright orange, which quickly sold out after she tweeted about them. “It’s not the Teva from the 1990s, with turquoise-and-purple embroidered webbing, but rather, neoprene,” Chen said. “They have more of a surf vibe than before. That’s crucial Fitflop Sandals  as well.”For Michelle Montanano, product line manager for Goleta, Calif.-based Teva, the revival dovetails nicely with the company’s 30th anniversary, which it will mark with the spring ’14 launch of an Originals Pack, a collection of best-sellers with new twists. “We’re focusing on Mbt Sandals  styles that are very close to the [classic] Universal sandal, but with updated colors in some archival patterns,” Montanano said.The brand also had strong retail placement this year in Urban Outfitters, and it will add Nordstrom for spring. Additionally, it has begun showing Birkenstock  in more directional trade shows such as Capsule and Agenda . “There’s a nostalgic feel for people who have been with the brand forever,” Montanano said. “But the Fitflops Shoes For Women  great thing is, when you look at it as an iconic product, there are so many different things you can do.”Davis sees other iconic wellness styles picking up speed as well.“I would love to see Dr. Scholl’s come back. Clogs also may have a moment, thanks to the Louis Vuitton resort ’14 show. And I’m sure Isabel Marant’s studded sandals will be reinterpreted [by mass brands] this summer,” Mbts  she said, adding that wooden soles, which appeared on the runways at Sacai and Stella McCartney, appear to be the natural evolution of this movement.
But that’s not to say Birkenstock has changed its designs to become more fashionable. In fact, Glasgow said, Cheap Birkenstocks  the company continues to depend on its founding core styles and colors. For example, the firm offered a wide range of colorways this past summer, in pink, lime green and powder blue, but in the end, classic colors far outsold all others. “I  like to say we specialize in brown and black. We have about 12 different shades of brown,” Glasgow said.“Our brand doesn’t change that often. We get lots of pressure to change, but that’s not our role,” she said. “Our role is to nurture Fitflops Clearance  and protect the brand and stay true to the health and wellness aspect of it. If that other stuff comes, that’s great, and that’s what’s happened right now.”Looking ahead, Glasgow said the company intends to spend the year pursuing outdoor and specialty running Fitflop Sale  accounts, as well as strengthening its relationships with independent retailers. To help in that process, the company recently hired four territory managers and five field service representatives.For Tip Top Shoes owner Danny Wasserman, that is good news on top of what has already Mbt Shoes Outlet  been a stellar year with the brand. “We’ve been really satisfied with their operation from both a customer service [standpoint] and from their field sales person,” he said. “This year, we were quite happy with their inventory and their support. For us, it’s Mbt Shoes  a great brand, and one of our outstanding performers this past season.”
When Karl Müller launched MBT in 1998, he shook up the footwear industry.His radical approach to design started today’s wellness movement by promoting such benefits as stress reduction on joints and Birkenstock Store  improved circulation.“Before I started this, people thought a shoe must be stable and support the foot,” said Müller about his rocker-bottom concept. “People were thinking I was crazy. It was totally the opposite of what they [believed].”Müller quickly won over both consumers and Fitflops  the industry, sparking a wave of lookalikes and creating a footwear phenomenon that reached from the mass market to the high end. “Without doing any advertising, the demand was increasing,” said Müller. “I knew this would spread around the world and become a Birkenstock Sale  new category.”In 2006, he sold MBT to Austrian investors, who established Masai U.S. Corp. in Portsmouth, N.H. Müller then plunged into his next project: developing the technology behind Joya, a line of footwear designed with a soft heel strike, which aims to naturally Birkenstock Sandals  propel the foot forward. The brand was launched in 2008 by Müller’s son, Karl Müller Jr., and Claudio Binder.Retailing from $195 to $260, the Swiss brand makes its U.S. retail debut next month, distributed through Novascarpa Group of Boise, Idaho.Here, Müller talks to Birkenstock Outlet  Footwear News about his role as the father of wellness footwear and the future of the category.

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